MotorTrend's Ed Loh & Jonny Lieberman chat with Acura's Chief Brand Officer - Jon Ikeda! The guys talk to Jon about the future of the brand & the first ever all-electric Acura! Get the full story here  ➡️ https://bit.ly/3ozuzlE

2:50 - Acura winning Rolex 24 at Daytona.
7:31 - Jon's history - growing up in Japan, drawing cars & Hot Wheels sets.
15:05 - Jon's path to studying car design at Art Center.
29:33 - Internships out of Art Center.
34:20 - Path to Honda - Dave Marek took him to see his first F1 race.
46:50 - FSX 1991 Tokyo Motor Show.
56:22 - Joined Acura in 1989.
01:01:26 - Performance-focused design.
01:13:00 - Made GM of Sales to rebuild the brand in 2015.
01:18:20 - Type S & ZDX.
01:23:35 - Acura Integra Type S, Precision EV Concept, & ZDX Type S - the first all-electric Acura!
01:30:00 - The InEVitable future - "The curve is going to be insane."
01:34:41 - Concerns about jobs in Japan & Germany.
01:37:05 - What does a performance brand do with autonomy?
01:39:20 - Pricing on Acura Integra Type S. Type R?
01:43:25 - Integra Type S vs Civic Type R.
01:46:23 - Dinner party brand analogy.
01:52:50 - Jon's personal collection.
01:54:20 - Acura's first EV!

#TheInEVitable #Acura #EV #MotorTrend

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