The Maruti Suzuki Jimny was amongst the most talked about launches of 2023 but within a year of launch sales have dropped to low triple digit figures. Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - discuss what went wrong in the latest Autocar Deep Drive Podcast powered by Kotak Mahindra Prime.

Editor: Deven Bhalla

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Chapters -
0:00 - Introduction
0:36 - Jimny sales decline
1:59 - What went wrong?
3:25 - No diesel option
4:58 - Making a fun product practical
8:05 - Overemphasis on off-road ability
10:08 - Jimny 4x2
11:20 - Discounts
11:50 - Poor conversions
12:25 - City and highway use
14:00 - What can be done?
15:05 - Social media and customer clinics
16:35 - Electric Jimny
17:29 - Global appeal
17:48 - Toyota-badged Jimny
19:03 - New engines
19:21 - Looking ahead

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