India's tyre industry and Apollo Tyres' journey - Satish Sharma | Interview | Autocar India > Autocar India

In conversation with Hormazd Sorabjee, Satish Sharma - President, APMEA, Apollo Tyres gives an insight in to India's tyre industry, facing foreign competition, future trends and Apollo Tyres' growth story.

0:00 - Introduction
0:50 - The tyre industry in 1947
2:34 - What Indian buyers want in their vehicle's tyres
3:59 - Meeting conflicting requirements
5:05 - Tyre construction for India
6:52 - Liberalisation and impact on the tyre industry
9:20 - Going global
11:35 - Focus on technology
13:07 - Vredestein acquisition
14:50 - Is protectionism back?
17:00 - Potential for exports
18:41 - Upcoming trends in tyre industry
21:51 - Engaging consumers
22:58 - Apollo Tyres' goal

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