2016 Cannes Lions Shortlist case study - HYUNDAI MOTOR GROUP : Going Home

To fulfill the dream of one such Korean, 88-year-old grandfather Kim Gu-Hyeon, Hyundai Motor Group incorporated virtual reality and automotive technology to create an unforgettable journey back to his hometown.

 “Going Home”: Since driving into North Korea would be physically impossible, Hyundai set out to deliver the next best thing.

To start, when Hyundai used the VWorld Spatial Information Open Platform to locate Kim’s hometown, they found that it no longer exists. So, after interviewing Kim for two months, Hyundai commissioned artists to draw every detail of his riverfront village, down to the wild flowers blooming in his front yard.

Armed with these illustrations and utilizing VWorld’s geographic information, Hyundai was able to transform a two-dimensional bird’s-eye-view of North Korea into a 3D human’s-eye view. With this lifelike, 3D world now fully rendered, Hyundai used its own Human Machine Interface Simulation Technology to create a realistic driving experience, enabling Kim to embark on a digital visit to his hometown.