Bad news if you thought BMW might tone down the looks of its mega-grille cars for 2022: it's doubling down on the controversy, and the new 7 Series is possibly the most divisive yet. Leading the charge for BMW’s rival to the Mercedes S-class and Audi A8 is the all-electric i7, a 544 horsepower e-limo that also has the Tesla Model S and Lucid Air in its snouty sights.

But whooshy performance and silent refinement are only part of the story here – the real action happens in the backs seats, with the fold-down Theatre Mode screen for the most cinema-like experience ever in a car.

Join Top Gear magazine’s Ollie Kew for a thorough look around the controversial outside – and ultra-lux inside – of the new i7.

Chapters
00:00 - 01:06 Intro
01:07 - 02:59 Looks
03:00 - 04:27 Battery and Performance
04:28 - 06:28 Rear Interior and Theatre Mode
06:29 - 06:56 BMW Rivals
06:57 - 08:47 Front Interior
08:48 - 09:27 Outro

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