With the BMW Vision Efficient Dynamics, BMW wanted to connect a new type of mobility with emotion. It is a different kind of sports car with a lighter and cleaner look. Adrian van Hooydonk, Senior Vice President BMW Group Design, gives some insights and explains the ideas behind the concept. This film is one part of our three part series about BMW concept cars: https://www.youtube.com/playlist?list=PLa5S6UwF22IJ423UFdcBuuW6H8kffzhTp